We are all well aware of the important role that the internet and social media play when marketing properties. This certainly helps to attract more buyers to open homes and inspections in contrast to a ‘un-styled or un-kept’ house.
This has seen a rise in Home Staging and with that, a rise in the Virtual Imaging (Virtual Furniture) So, what is the difference?
Home Staging involves using a professional property stylist to give you an unbiased evaluation of your property using ‘buyer’s eyes’. This can include, de-cluttering, de-personalising – touch up painting, lay-out changes along with other recommendations that may be relevant to make sure that your property presents at its very best.
For a vacant, unoccupied home a professional home stager will furnish the house with selected furnishings, linen & décor pieces which can include artworks, rugs and lamps , or for an occupied home where the owner is still living, the stylist will work with the current furnishings and layout adding or taking out pieces that don’t work but whatever the scenario the aim is to accentuate the property’s best features, create a warm and welcoming environment, appeal to the widest range of buyers in the target market & display a lifestyle that buyers find irresistible.
Virtual Staging (Virtual Furniture) is becoming more and more popular as a cost effective way of virtually staging a property for advertising online. This can be completed on vacant or furnished homes so they present better online especially if the decor is outdated or in poor condition, and on developments which are yet to be completed. It involves creating 3D images of the spaces in the home with furnishings & deco which can be done by an agent or photographer.
One of the downsides with Virtual Staging is that often when potential buyers attend an open home or on inspecting the property it doesn’t meet with their expectations – they usually feel let down and somewhat cheated as the house doesn’t present the lifestyle that they were looking for or saw online.
Both forms of Staging have their pros and cons. Virtual Staging is by far a cheaper option, however once the buyer is in the door Home Staging offers tactile experience which is what will sell them the lifestyle and lets them fall in love with the home.
11 May, 2019